Patron

Patron began in 1989 in Mexico, the brainchild of John Paul DeJoria and Martin Crowley, who together wanted to produce premium quality tequila, something no one was doing at the time. A meeting with master distiller Francisco Alcaraz resulted in the birth of Patron, wonderfully the team is still lead by Francisco. It’s a brand that prides itself on delivering tequila of the highest standard, using people rather than machines and doing it ethically. Patron was one of the first brands to try and change the common perception of the spirit from a cheap, quick fix for getting drunk to something sophisticated and crafted with care. The story behind Patron proudly discusses the experience and precision that goes into each bottle. Only the finest Weber Blue Agave is harvested from within Jimador. The outer leaves are hand stripped to reveal the heart, known as the Pina. Hand chopped, baked for three days, and then crushed by a two-ton rolling machine, the sweet juices are carefully extracted, distilled in copper stills then aged in a variety of barrels.